What matters in B2B marketing is quality leads over quantity in building sustainable business relationships and yielding high ROIs. You generate hundreds of leads, which to the untrained eye may look just great, but if they never convert into customers, then they mean nothing more than numbers on a report.
Emphasis should be on attracting high-value leads alone, which are the top decision-makers and influencers with both the authority and budget to invest in your services. In this blog post, we will find out tried and tested ways of attracting high-value customers on LinkedIn, using either Phantombuster or a platform like Lemlist, while providing some tips on creating a custom cold outreach strategy.
Why Quality Matters in Leads
More is not always better when it comes to generating leads. Chasing high volumes of low-quality leads wastes your time, depletes resources, and frustratedly upsets your sales force. High-quality leads are more likely to convert and become a long-term customer. They tend to listen more intently to your outreach efforts; hence, they will be an asset for your business.
Proven Strategies to Attract High-Value Clients on LinkedIn
Why will you attract higher-value clients when you know who they are and where to source them? It becomes pretty easy to identify potential leads with advanced LinkedIn search and Sales Navigator filters.
- Target Decision Makers: CEO, Founder, VP, and any other Director title that yields some decision-making authority in their organizations.
- Unleash the Magic of Keywords: Enter terms relevant to your industry, like “SaaS Founder,” “Tech CTO,” or “Marketing Director,” to refine your search.
- Filter for Engagement: Use Sales Navigator’s filter option for “Posted on LinkedIn in the past 30 days” so that it only shows active users who will most likely respond to the outreach.
It is a very powerful tool that can almost completely automate everything on LinkedIn, from data extraction to sending invitations to connect.
- Automatically generate lead lists with Phantombuster that fetches leads from searches on LinkedIn to save hours of manual work.
- Integrate LinkedIn to Lemlist: Export leads seamlessly from LinkedIn to Lemlist and bridge the gap between your lead generation and email outreach
- Enrich Lead Data: Based on the scraping power of Phantombuster, collect enriched lead data-emails, job roles, and company information-to make your message personal and to the point.
Once you get your hands on a promising list, cultivate them into clients using a tailored outreach strategy. For that matter, Lemlist will be one of the best options with the customized email sequences it can offer, along with LinkedIn messaging.
- Dynamic Personalization: With merge tags, your outreach messages are personalized with each prospect’s name, company, and role in an email.
- LinkedIn and Email Sequences: Combine LinkedIn connection requests and InMail messages with emails in one cohesive sequence to maximize touchpoints with potential clients.
- Adding Personal Touch: Lemlist’s image personalization and video email options allow you to stand out in the inbox.
Custom cold outreach can unlock high-value customers. It means not sending cookie-cutter messages but creating outreach strategies particular to each that evidence your value.
- Research each prospect: Try to find out what they are into these days, who they are connected with lately, and what their professional interests are.
- Establish Common Ground: Mention something that you might have in common, either on a personal level or related to an industry pain point, or even mutual associations, as an icebreaker.
- Pain Points: Address pain points; essentially, you’re targeting how you are able to solve a particular problem they may have instead of directly pitching your services.
How to Use Phantombuster and Lemlist for LinkedIn Lead Generation?
Mix Phantombuster with Lemlist, and you’ll have an automation of boring tasks to enable high personalization at scale for your LinkedIn lead generation strategy. Here’s how you can do that:
Coming Up-Setting up Phantombuster for LinkedIn Lead Extraction:
1. Use the Phantombuster LinkedIn Profile Scraper to scrape leads based on your search criteria.
2. Choose the fields you’d like to extract-email, LinkedIn URLs, job titles-with which you’d build your comprehensive list of leads.
3. Import Leads into Lemlist: Once you have your lead list, import it into the Lemlist for email outreach.
4. Create dynamic email sequences with the linked profile link of the lead, company name, and other personalized information.
5. Multichannel campaigns:
With Lemlist, you will be creating a sequence that consists of LinkedIn connection requests, follow-up messages, and personalized emails.
6. Reach the best level in mixing your linked in automated activities: use of phantombuster in combination with other tools like Dux-Soup or LinkedIn Helper do not overdo it. Measuring Success: How to Track and Optimize Your Campaigns You have to track the result of your lead generation campaign to keep the leads high in quality. Some of the important metrics you may track include response rate, engagement rate, conversion rate, etc., in order to know what has been the effectiveness of outreach.
7. Refine targeting: If the responses are not turning out quite the way you want, then you have to go back into your LinkedIn targeting criteria and refine the searches. Messaging could be improved: Try testing new subject lines, personalization techniques, and different CTAs for what will work most effectively with your audience.
8. A/B Testing: Run A/B tests on your Lemlist sequences to discover which messaging variations yield the best results.
Conclusion
Quality pays more attention to building lasting relationships.
Success lies in mixing up advanced targeting with automation and personal reachouts to bring in quality leads within LinkedIn. This can be achieved by combining lead extraction software like Phantombuster with the capability of Lemlist for personal outreach and engagement. This can ensure that one attracts high-ticket clients who have more chances of conversion and repeat business.
Not only is it not a number game, but building quality leads will translate to deep business relationships. Are you all ready to take this up another notch with your LinkedIn Lead Generation? The time has come now to employ these strategies and see the difference for yourself!
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